B.C. Seafood Stands Out at Seafood Trade Expo

Seafood Expo North America (SENA) stands as the premier event for the seafood industry in North America, offering a gateway for businesses to display their products and connect with potential investors and buyers. Among the many participants, British Columbia’s (B.C.) seafood companies shine brightly, boasting quality, diversity and innovation in their offerings. The recent SENA 2024, held in early March, showcased B.C.’s exceptional seafood, drawing attention from industry professionals worldwide.

Hosted by Trade and Invest BC, the B.C. booth at SENA 2024 was a hub of activity and intrigue, featuring a captivating live tank exhibition of geoduck, courtesy of the Underwater Harvesters Association, which garnered significant customer traffic and piqued the interest of attendees.

In addition to the Underwater Harvesters Association, other prominent associations from B.C.’s seafood industry made notable contributions at the event. The Pacific Prawn Fisherman’s Association, Pacific Urchin Harvesters Association and Pacific Sea Cucumber Harvesters Association added their expertise and displayed products, further enriching the diverse offerings from the province.

B.C.’s seafood display included products ranging from fresh and frozen fish to value-added delicacies. A dedicated kitchen within the booth, animated by world-renowned Chef Robert Clark, offered delectable samples throughout the event, providing a sensory experience that underscored the quality and versatility of B.C. seafood.

Government officials, including Federal Ministers Lawrence MacAuley and Diane Lebouthillier, participated in a food demonstration on how to prepare geoduck alongside Chef Robert Clark. Minister MacAuley’s comprehensive tour of the booth and engagement with participating companies demonstrated the Canadian government’s commitment to supporting B.C.’s seafood sector.

Key outcomes of SENA 2024 highlighted a resurgence in attendance post-COVID, showing a renewed vigor within the seafood industry. The addition of the live geoduck tank, as well as participation from 17 B.C. seafood companies further bolstered the expo’s success, drawing attention and fostering connections within the industry.

For potential investors and buyers, B.C.’s presence at SENA serves as a compelling invitation to explore the vast opportunities within the province’s seafood industry. With its diverse range of products, commitment to sustainability and a track record of excellence, B.C. stands as a prime destination for those seeking premium seafood products and lucrative investment prospects.

Beyond the exhibition floor, SENA offers industry networking, knowledge exchange and exploration of emerging trends and innovations. From presentations to insightful conference programs addressing industry challenges and regulations, attendees are immersed in a dynamic environment that fosters growth and collaboration.

Seafood Expo North America 2024 provided a platform for B.C.’s seafood industry to naturally shine on the global stage, showcasing its abundance, quality and innovation. With government support, industry partnerships and a commitment to excellence, B.C.’s seafood sector beckons investors and buyers alike, offering a world of opportunity amidst the brimming waters of the Pacific Northwest.

For more information on B.C.’s seafood sector contact Trade and Invest BC.