Hootsuite Expands to Philippines

Social media is not only prevalent in our personal lives, but businesses are also expected to connect with their clients and stakeholders across a range of social marketing channels. Hootsuite, a Vancouver-based company, developed a widely used social media management platform. Used by over 16 million people and 80% of Fortune 1000 companies, Hootsuite allows companies to efficiently manage their social media channels.

B.C.’s Manilla-based trade and investment representatives met with Hootsuite to discuss its business objectives in the Philippine market. Hootsuite aims to increase its global customer base by partnering with large corporations that are tech savvy and digitally engaged. The trade and investment representatives provided market intelligence, including the business landscape of the information, communications and technology (ICT) sector, key industry players and potential leads in the Philippines. After developing a list of potential clients, our trade and investment representatives set up targeted business-to-business meetings. One of these meetings was with a major communications corporation that saw the value of Hootsuite’s platform. After a series of follow up meetings, the two companies signed a significant contract to procure Hootsuite’s social media management platform.

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